The Sale We’re Not Having
We are living in the age of coupons, deals, and promotions. There are even reality shows about extreme couponing. Being thrifty has become a badge of honor in today’s society and man did we need it. Still do. I think it’s going to be a while before we all quit watching our dollars closely. It’s just smart. Nobody wants to get ripped off.
There’s research studies out there that say it is a sale that gets you, the consumer, to pull the trigger and finally buy a product. The theory is that if you believe that you can buy a sofa on Sunday for cheaper than you can on Monday you’ll “rush right in and buy the couch”. I guess that would make sense, except many retailers rely on the theory of the sale all year long. One weekend it’s 4th of July, next it’s Christmas in July, then wait – there’s Labor Day. Don’t forget in the early part of the year there’s President’s Day. Come on, President’s Day? After a while a sale isn’t a sale anymore – it’s a way of trying to trick you. I’m not a fan of that. Buying furniture and accessories for your home should be a relaxing, centering experience, not a used car negotiation.
That’s why we have the same low prices everyday. We call it Jerry’s price and you don’t have to worry if you buy it today, that it will go on sale tomorrow. We price our furniture as low as possible to begin with; we think that makes things easier. When you’re choosing furniture for your home there’s enough to think about, we don’t think haggling and doing crazy math when you read a price tag should be one of them.
We are here to help you complete your home vision. We’ve been around for 58 years, we are the 2nd fastest growing furniture retailer in the United States, and we don’t have sales. Maybe there’s something to our theory that treating you with respect is a good plan.
I hope you’ll come in and see what’s so great about the sale we’re not having.